As more news emerges about what went on with Analytica, I am sure that there are people who are actively weighing up their future use of Facebook. The revelations about potential misuse of member data to create targetted advertisements that may have influenced the U.S. Presidential election will have infuriated many Americans and non-Americans alike. As Facebook struggles to deal with the allegations swirling around, perhaps it is time for people to have a good hard look at their Facebook accounts.
For some people, their departure from Facebook will be natural in that for whatever reason they had decided it was time to let the social network started by Mark Zuckerberg go anyway. For others it will come as a reaction to the worsening privacy breaches or the conclusion that their presence on it in terms of content they have put up and content they find is out of their control has gotten too much.
Facebook will not go into immediate decline. Barring Mr Zuckerberg shutting it down himself or some sort of major catastrophe (think of thermo-nuclear war), this network – love or hate it – will probably continue to grow on the back of new users in South Asia, Africa and Latin America.
For me as a user, despite being on Facebook every day, it has peaked. And in some respects it has started to decline. My friends list, despite making new friends outside of it, has remained largely stagnant for the last two years. A number of people who I used to be in semi-regular contact via Facebook Messenger have all but stopped using it, though they still maintain profiles – some of them have not actually posted anything themselves for months. I have taken down my photos from pre-2011 and the other day I downloaded a copy of all that I had put up on Facebook – it appears that I have been on it in some form or another since August 2007.
I know some people who have had business pages on Facebook have faced constant struggles with the company. They have ranged from security of the pages, to content going missing and in some cases the pages being suspended or somehow frozen for reasons that were never clear to them.
For me the constant sponsored advertisements have been a major problem. Having become aware that Facebook uses my content and data to help create targeted adverts and other content, believing that I will somehow change my already dim view of advertizing, I have significantly tightened up my settings.
But what really irks me is this potential global influence Facebook could have on elections around the world. This Analytica scandal and the politics that are happening around the fringe of it (including, but not limited to John Bolton) demonstrate to me that Mr Zuckerberg and his management team somehow believe themselves to be above the summons of elected officials. I am unclear about what domestic and international law says with regards to company officials being able to be summoned to another country to talk about actions that their employer has taken in breach of the law (domestic? international?). That said, I accept to be liable for summons by a particular country, a company may need a physical presence (office)in that country.
At the end of the day it comes down to risk. Unless it is banned by law or physically impossible to access in ones own country, no one is stopping a person from using Facebook, but one accepts that when they agree to the Terms and Conditions of Facebook, they accept that what their data is only safe from potential misuse if it has not been supplied.