New Zealander’s spend much of their internet time using the services of a few very large tech giants. Facebook, Amazon, Google, Microsoft, Yahoo! are some of them.
I am no exception. I have this blog, which requires an e-mail account, which I have with G-Mail. I have a Facebook page for this blog as well as my own private profile. I have a Twitter profile. Across the course of my presence on the internet, I have downloaded applications from Google Play, both free and otherwise.
In order to supply those services and products it is understandable that they will need to store some basic data about their users. They will need to know that their users are verified and not some sort of computer bot. They will need data specific to the types of services and products they supply.
What is not so easily acceptable – and which should be the subject of honest, robust debate – is whether these companies should be able to build up a vast profile of ones internet footprint. Below is an example from Britain of how Google was able to do so.
A contributor to The Guardian wrote an article a few months ago about how much Google and Facebook for example were able to store about him. The results he found were rather startling. Google was able to store every single search, purchase, e-mail sent/received, app downloaded that he had done for nearly the last 10 years, in his case dating back to 2009. At the time of him publishing the article Google had 5.5 gigabytes of information about his activities.
A few weeks ago I deleted my Google + accounts. Aside from having barely used them since they were formed, wanted to reduce the footprint across which Google could collect data about me. Yesterday I became aware of how to check Google’s knowledge of the ads it displays that one might have clicked on – deliberately or accidentally. Over the next few days I am going to see how far I can reduce my Google Ads footprint.
Google is not the only tech company I am trying to reduce my online profile with. Facebook, long accused – justifiably so – of being in breach of the privacy laws of various national jurisdictions, has been issued ultimatim’s to fix the breaches and demonstrate having done so, for face sanctions.
In my case I have removed photos from prior to 2016. I have family and friends who used to be quite active on Facebook, who have stopped posting and have simply walked away from their accounts. Others have deleted their accounts outright when they have concluded that Facebook has access to too much of their private lives.
I am but a gnat against the likes of Google and Facebook, but I honestly believe that if first world nations made these companies respect their privacy laws, there might be a fighting chance of an overall sea change in how these companies view the world. If New Zealand took a stand and told these companies they would face sanctions for non-compliance, their contemptuous outlook might change. It would have a precedent to follow – other nations have already attempted to lay down the law to Facebook. How long before they try it on Google and the others?
Hopefully not long.